firstname.lastname@example.org | (203) 870-9076
Are you looking for a sure-fire approach for a lead nurturing program that you can implement right now, that will have you live in 45 days and is proven to produce quantifiable results in less than 90 days? Results might consist of finding and closing $100,000+ of new business from “dead leads” that sales overlooked, and doubling the number of marketing qualified opportunities passed to the sales team.
Are you frustrated and overwhelmed by all the articles, blog posts and webcasts from all the experts that answer the “what and why”, but not the “how” with step-by-step instruction?
The “Ultimate ‘Live in 45’ Lead Nurturing Program” is a 6-week guided implementation program that delivers:
If you have attended my Lead Nurturing webcasts, read my articles and blog posts and listened to the client case study podcasts, you know that my programs and “Live in 45” system delivers results that speak for themselves.
“Rock Annand’s approach and programs provide valuable information for prospects as they enter the sales cycle. This creates a smarter buyer and accelerates the sales cycle. These programs doubled our sales pipeline with qualified opportunities and generated over $300,000 in new business in less than 6 months.” – Bob Hoyt, Former CEO, Axentis and Curl Corporation”
The “Ultimate ‘Live in 45’ Lead Nurturing Program” takes decades of B2B sales and marketing experience and countless client campaigns and packages them into one set of 6 action-oriented sessions that unlock the secrets for lead management success.
Over 6 weeks, you execute a complete lead nurturing campaign from start to finish so it is ready to launch. Some more examples of clients who have seen the power of the “Live in 45” system:
You will implement a winning lead management strategy that employs the most efficient tactics to keep your team focused and your project on track, on time, on budget, ready to execute in 45 days … or less! Here is what you get:
It is my acclaimed “Live in 45” system employed in all my client engagements that establishes the foundation for implementing a winning demand generation strategy.
Marketing programs leaders, demand generation specialists and anyone else who owns lead development programs and want to:
CMOs, VP/Directors of Marketing who want to:
To sum up, I provide you a “GPS roadmap” delivered weekly by me, loaded with action-packed instruction that directs you in the implementation of each week’s project tasks and activities. I couple that with weekly personalized feedback on your program progress and completed project work, so you develop and execute an effective program that was previously only available to Rock Annand Group clients through regular engagements costing tens of thousands of dollars. The actual documents, resources, services and coaching that you will receive are:
All of the above, plus the 9+ hours of no-travel-necessary class sessions costs only $1,997. Reserve your spot now
This is a pilot program, never before offered, that is open to the first 12 people who register now for the November 1st kickoff session. There are currently no plans to repeat this program in the future so act now to reserve your spot in this exclusive program.
Week 2: Program Planning Process
Week 3: Program Development Process Part 1
Week 4: Program Development Process Part 2
Week 5: Program Development Process Part 3
Week 6: Program Launch Process
How is this different from other marketing seminars, webcasts and training programs?
This is a strategy and implementation program that describes the practical steps that participants need to take to construct an actual lead nurturing program that can launch after 45 days. Most marketing seminars and training programs focus on the “what and whys” of lead management and don’t provide the details of “how”. Realistically, program participants will have a lead nurturing program ready to go live by the end of December.
Why six weeks with 90-minute sessions vs. a 2-day seminar?
This is a guided implementation program that takes you week-by-week and step-by-step through the activities you will need to complete to be ready to launch your first campaign. My “Live in 45” system incorporates the weekly assignments with my personalized instruction and feedback to ensure you stay on track and ready to launch in six weeks. This has proven successful countless times for clients, regardless of company and marketing department size and budget.
I am already doing lead nurturing so why should I attend?
Most of my clients and webcast attendees are experienced B2B marketers who have been executing comprehensive demand generation programs for some time. However, they often complain of their difficulties in realizing tangible results that keep pace with executive and sales team expectations. The “Live in 45” system focuses on the elements that are essential and those that are not to ensure effective lead nurturing programs. Experienced marketers will benefit from the real-world examples of tactics presented each week that have been employed repeatedly to generate results.
We are not doing lead nurturing now so why should I attend?
Research from the top B2B sales and marketing think tanks such as Sirius Decisions, Forrester and Gartner provide the statistics and business for why lead nurturing is a must-do program to compete successfully today. It’s my experience and observation that the lack of a solid lead nurturing program is a sign of skepticism and concern that making the commitment requires too much preparation in terms of available resources, training and content development, to name a few. Many of my clients had no prior experience and training, had a small marketing staff (how about only 1 person?), had no marketing automation tools and minimal content beyond brochures and “old” white papers. One of these clients successfully implemented the “Live in 45 “ system in just 22 days from kickoff to launch, including a whole new marketing automation system that we tied into Salesforce.com.
What more do I get from this program that I can’t get from your webcasts on this topic?
You will get the detailed instruction that guides you through the implementation of my “Live in 45” system, with the actual step-by-step tasks to complete coupled with personal feedback on your progress in effectively building your lead nurturing program.
I’m interested, but have other commitments that will prevent me from starting this fall. Will this be offered again next year?
This is a one-time exclusive program offering. There are currently no plans to offer it again in the future.
What if I need additional assistance beyond the weekly sessions, homework, etc.?
The program has been designed to provide substantial instruction and group and personal feedback, plus the one-hour private consultation available at any point during the program or within 30 days at the program completion. Additional one hour consultations are available for $250 per hour. This represents a 33% discount from regular consulting rates.
What if I miss a session? How can I make up/keep up with the work?
Each week’s instructional slides and notes will be provided for self-guided review. In addition, you will have a one hour private consultation that can be used for reviewing any missed sessions and personalized feedback and Q&A.
Got a question I’ve not answered?
There are always questions that require special attention. Please contact me at email@example.com
or call me direct at 203-870-9076.