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New York City, August, 2011 — Henry Bruce, founder and President of The Rock Annand Group, a B2B client acquisition strategy consultancy, will present an innovative approach for lead management at the CRM Evolution 2001 Conference held at the New York Hilton August 8-10, 2011. The talk entitled, “Relationship Marketing 2.0: Better Lead Nurturing Techniques”, will show how B2B marketers can implement a lead nurturing program that focuses on delivering immediate results while building expertise in process and technology.
B2B marketers understand the benefits of lead nurturing in driving greater numbers of qualified opportunities to the sales team. The challenge has been how to execute a winning strategy. Mr. Bruce will provide an implementation approach that can be executed in less than 90 days that will set the foundation for long term success.
“3 out of 4 new leads generated end up buying at some point from someone in the next 18-24 months, but from who? This fact makes lead nurturing a competitive necessity to ensure that throughout the buy cycle,” explains Henry Bruce, President of the Rock Annand Group. “For most B2B marketers, figuring out where to start to close more business from those leads is a daunting task. Working with dozens of companies, I have developed a “quick start” program that anyone can implement in 90 days or less. My session will detail this program and discuss what results marketers can expect.”
CRM Evolution 2011 is the industry’s premier educational event for sales, marketing and business professionals to learn and share best practices in Customer Relationship Management client acquisition and retention strategies. For more information about CRM Evolution 2011, visit http://www.destinationcrm.com/conferences/2011/.
The Rock Annand Group (www.rockannandgroup.com) is a B2B marketing and sales consultancy focused on client acquisition and retention strategies for high tech companies. Henry Bruce, President and Founder, is a passionate strategist with over 30 years of marketing, technology and senior management experience. As both a services provider and an in-house marketing executive, he has played a transformative role in driving marketing and sales programs that achieve the desired results and that synergistically align sales and marketing operations. Rock Annand clients include such industry leaders as AlphaTrust, ChainLink Research, Curl Corporation, EdgeTrade, IMI Americas, Lean Logistics, Optum, Scivantage and SupplyPro.
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