RockAnnandGroup

Henry Bruce

About Us

With over 30 years of manufacturing and distribution experience, The Rock Annand Group’s founder, Henry Bruce, is a creative sales, marketing and business developer with proven ability to manage, inspire, and lead sales, marketing, technology, and consulting professionals. He possesses strong skills in developing messaging and positioning of a company’s vision and product strategy that differentiates the company in the marketplace. He leverages his strategic, consultative selling skills to create and deliver clear and compelling competitive initiatives.

Mr. Bruce has worked in every facet of supply chain and enterprise application software, from marketing and sales to product management and consulting. Recognized as a supply chain industry expert, he has been a sought-after speaker at industry conferences and trade shows, presenting on a range of technology and software topics.

Due to his deep knowledge of fulfillment trends and issues, Henry Bruce has been a regular commentator in general business and trade journals throughout the industry. He has developed close working relationships with the industry analyst community over the years, including Aberdeen Group, AMR Research, Gartner, Forrester and IDC.

Mr. Bruce has applied today’s best practices in sales and marketing automation to performance-based sales and marketing campaigns for numerous software technology companies that include Axentis, ChainLink Research, Curl Corporation, EdgeTrade, IMI Americas, Lean Logistics, Optum, Scivantage, Tibersoft and XIOtech.

He was formerly the vice president of strategy and corporate marketing for Industri-Matematik International (IMI). Mr. Bruce oversaw IMI’s global go-to-market strategy and product direction, working closely with product development and product management to drive the company’s market and product vision and direction.

Previously, he served as vice president of corporate and product marketing for Optum, Inc. and vice president of corporate marketing at IMI. Mr. Bruce began his career with the computer service division of Xerox Corporation and worked in field sales and marketing positions with Cullinet Software, Dun & Bradstreet Software and Ross Systems.

Henry is an avid golfer, skier, kayaker and fisherman who enjoys traveling and spending time with his son Alexander, who recently graduated from Trinity College. He also is a graduate of Trinity College, with a BA in political science and economics. He lives in Stratford, CT.