About Us

Henry Bruce

Henry Bruce

With over 30 years of marketing, technology and senior management experience, The Rock Annand Group’s founder, Henry Bruce, is a widely known expert in business-to-business marketing, sales strategy, systems and processes. As both a services provider and in-house marketing executive, he has played a transformative role in driving marketing and sales programs that achieve the desired results and that synergistically align sales and marketing operations.

As a consultant and interim marketing director, Henry works best with a CEO and executive team who are open to insightful expertise and are eager to put good ideas to work right away. He helps clients identify the most appropriate business model, align the organization for effective implementation and then execute the plan, seeing it through.

Rock Annand clients include such industry leaders as AlphaTrust, Axentis, ChainLink Research, Curl Corporation, EdgeTrade, IMI Americas, Lean Logistics, Optum, Scivantage, Tibersoft and XIOtech.

He was formerly the vice president of strategy and corporate marketing for Industri-Matematik International (IMI), the world’s leading provider of supply chain fulfillment solutions. Mr. Bruce oversaw IMI’s global go-to-market strategy and product direction, working closely with product development and product management to drive the company’s market and product vision and direction.

Previously, he served as vice president of corporate and product marketing for Optum, Inc., a $40 million supplier of supply chain execution solutions.  Mr. Bruce began his career with the computer service division of Xerox Corporation and worked in field sales and marketing positions with Cullinet Software, Dun & Bradstreet Software and Ross Systems. Known as an outstanding communicator, he has presented keynote addresses and breakout sessions at numerous industry conferences on B2B marketing and technology.

Henry is an avid golfer, skier, kayaker and fisherman who enjoys traveling and spending time with his son Alexander. He is a graduate of Trinity College, with a BA in political science and economics. He lives in Stratford, CT.

Ask Henry about the story behind the name of his company, Rock Annand.

Voted Among Top 50 Most Influential in Sales Lead Management

SLMA Top 50 Most Influential in Sales Lead Management

By popular vote, Henry Bruce joined the 50 Most Influential People in Sales Lead Management list for 2011, 2012, 2013 and 2014. This recognition is given once a year by the Sales Lead Management Association.