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Colleague and fellow lead management  expert Jep Castelein, founder of Leadsloth, started last month a “meetup” discussion group that focuses on Marketing Automation and Lead Management. Called Marketing Automation Monday, the goal of this periodic event is three-fold: learn more about Marketing Automation, get to know other Marketing Automation professionals, and have fun doing so.

Since Jep is based in the Bay area, I responded to see if we could bring his concept to the Northeast. So I volunteered to host one in New York City and possibly for Boston. Here is what we have scheduled thus far:

• New York City, December 6th, info and registration.
• Boston, To be determined

Our agenda for NYC is set with an informal panel discussion on drip marketing. We will kickoff at 6pm with networking, refreshments and snacks.  At 6:30pm we’ll start an informal panel discussion about drip marketing in which several people will present their campaigns. Questions from the audience are encouraged. And after that we’ll have some more time for networking. Any ideas are welcome.

The Event

The goal of this event is three-fold: learn more about Marketing Automation, get to know other Marketing Automation professionals, and have fun doing so. You can read more at Jep’s original blog post. We’ll cover topics around Marketing Automation, including:

• Lead Management
• Lead Nurturing
• Revenue Performance Management
• Demand Generation
• B2B Email Marketing

The meetups will focus on best practices in Marketing Automation, not so much on implementation details. It is not specific to any Marketing Automation vendor, nor is this event sponsored by any vendors. However, vendors and consultants are welcome to attend, but no selling please.

Jep has lead two meetups thus far in SF and Palo Alto, with great success. Here is Jep’s recap.

Join the LinkedIn Group

There is a group that was started by Saad Hameed a while back, the Marketing Automation Association LinkedIn Group. All future events will be announced via this Group, so if you want to be kept up to date, please register for this group.

Your Ideas Please

Because this is the first time we have organized this event, we’ll need lots of input on the ideal format. We’re curious to hear your input. Feel free to leave a comment or email us (jep at leadsloth dot com).